Intelligence Informs Successful Sales, Go-To-Market, and Product Strategy Adjustments

A portfolio company of a private equity client who was losing ground to a competitor engaged us to conduct research into purchasing decisions and priorities of potential customers.

We worked with the company’s business development team to analyze sales data and conducted targeted, in-depth interviews with customers and other knowledgeable sources to better understand needs, the market, purchasing criteria, and other factors.

Our client used the resulting intelligence gathered to make key adjustments to their sales and go-to-market (GTM) strategy and accelerate growth.